The pursuit of financial success begins with a plan

Asset management

In today’s often complex marketplace, even the most sophisticated investor is challenged to keep up and respond to changing conditions. April’s investment philosophy is founded on the belief that risk/reward opportunities exist throughout all market cycles.

"When sufficiently attractive prospects are not available, I recommend holding cash. That may differ from most investment philosophies, but I believe that one of the biggest challenges investors face is recognizing that potential investment opportunities today may not be the only possibilities for consideration. The investment opportunities of tomorrow – which could be better, worse or the same – are legitimate competitors for today’s investment dollars. Clearly, taking advantage of these prospects requires cash.

Along with my underlying investment philosophy, I employ a bottom-up security selection approach. I feel strongly that this bottom-up style, combined with the discipline of cutting losses, should produce above average returns over the long term with below-average risk of principal."

Asset allocation does not guarantee a profit nor protect against losses.